Dr Pepper launches advergame for iPhone

There are two ways advertisers are getting involved in mobile gaming. The first is by placing ads in and around games, through partnerships with the likes of Hovr and Greystripe.

The second is by commissioning rubbish advergames that slap a company's logo or branding elements on top of an existing puzzler. Sadly, Dr Pepper's new iPhone game Matchcaps falls into the latter category.

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