UK Videogames Industry Raises £11,000 for SpecialEffect

On Sunday, 10th July 2011, representatives from across the videogames industry ran on behalf gaming charity SpecialEffect. Twenty six runners, including journalists, marketing specialists and PRs gathered for the 9:30 start in a mixture of SpecialEffect-branded shirts and fancy dress. Entrants ran dressed as famed characters such as Mario, Sonic and Lara Croft, while Viva Pinata's Horstachio was accompanied by characters from Plants Vs Zombies, MoCap SuperHeroes and Prince of Persia. Together, the team raised an estimated £11,000 for SpecialEffect.

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