Upon the release of Girl’s Day’s music video teaser for “Hug me once“, allkpop reached out to DreamT Entertainment to find out what the game concept style teaser was all about.
We learned that this music video (below) is the first of it’s kind; an interactive game music video.
As we reported previously, Park Sinook, a DreamT Entertainment representative told allkpop, “It’s the first time a K-Pop music video has been produced this way; our video production team, metaoloz, created an interactive game experience, where fans will be able to choose between multiple options and outcomes. Ultimately, fans will determine what they want to see, and be able to interact with the girls on a more intimate level. The girls each have a very vibrant and unique personality, so we hope fans play the game/music video through every possible outcome."