Sony attempts at another EU Ps3 campaign

Sony have once again attempted to re-ignite the "This is Living" campaign but have now gone in a different direction.The ad is a step up from the others in the sense that it actually mentions something about games but its easy to miss that part when all you see is a guy wearing a tight red tuxedo putting a poodle in a washing machine.
Hit the jump to read the article and watch the commercial.

[cow moolester]

Bare in mind this is a different campaign to the US one so I didn't report it as a duplicate

[trane007]

Theres no reason to continue these kind. I doubt they will.

That article though I must say was totally exaggerating with the "I need games" cry though.

[stunt213]

WTF????? That is one of the most retarded commercial ever. I love my ps3, but sony seriously have some campaigning problem in Europe. Y dont they just air the same one as US because the new commercials are awesome.

[gaffyh]

I added another source link, I uploaded the vid to Gametrailers so it is embedable (if a mod or admin wish to add it to the story)

[Real gamer 4 life]

Omg sony this is awful. why not just air the us one over there in europe.

[ruibing]

Agreed, just use some localized music.

[Heaven_Or_Hell]

OMFG, this is so terrible :s

[resistance100]

Its better, but not great, sony just need to make sure they advertise R&C, uncharted, singstar and Gran Turismo 5 Prologue and they will do fine, saying that its doing fine in europe without the ad's

[cow moolester]

There I fixed the article :) I do have to say though that the ad campaign over here is abysmal... Sony should really try and start demonstrating games...for their games console..in their ads...take some advice from Nintendo..they are selling bucket loads of consoles and portable consoles because they show people playing and enjoying their games

[IGNFTW]

THAT YOU'RE A GAMESPOT USER AND ARE A FAN OF THE 360?YOUR NAME GIVES YOU AWAY.

SO YOU POSTED THIS ARTICLE AS A BASH TOWARDS THE PS3,GOOD JOB,I SUPPOSE YOU WANT AN ACHIEVEMENT RIGHT ABOUT NOW?

[sak500]

You forget to turn off you capslock idiot.

"THAT YOU'RE A GAMESPOT USER AND ARE A FAN OF THE 360?YOUR NAME GIVES YOU AWAY."

So cowmooleter somehow makes you think he's 360 fanboy. Looks like you ate too much of this cow's poo.

[riqued]

The ads are targeted to europeans, are they THAT weird? Or SCEE is just crazy?

[cow moolester]

SCEE are crazy

[Leg-End]

the american version is excellent and made me want to buy ps3 - this makes me want to close my eyes..

[SimmoUK]

BS, the living commercials are crap they should run the new Play Beyond campaign that is mint...

[vloeistof]

i just saw this one on tv here so strange

[Hapimeses]

Hmm, now that's a crap advert. Utter tripe. Glad I didn't see that before I bought my PS3.

[SimmoUK]

that advert is rediculously bad Sony, really really bad the guy is dressed in red leather bondage with a poodle how can that be cool that sucks hard and I love my PS3 please don't run this crap in the UK... it's an embarrasment...

[Meus Renaissance]

Sony = 1 step forward, 2 step backwards this generation. What are they doing? They should use the same ads in America which are incredible

[Barreldragon00]

To your adds they were fine on the ps2 then the ps3 comes along and you give us this artisy crap show people playing games and watching movies. its that simple!!!

[Barreldragon00]

To your adds they were fine on the ps2 then the ps3 comes along and you give us this artisy crap show people playing games and watching movies. its that simple!!!

sorry double post

[kss]

they run just in europe or here in the us?

[kss]

looks like a weird french movie

[kss]

sony really has some issues with their adv campaign, i mean their ps1/2 ones were great. what is going on sony?

[Baba1906]

lol i love it =D thats so amazing. hihih. gonna get some disagrees but i think that is awsome. =D

[kss]

are you a homosexual?

[Baba1906]

hmm yeah sure homosexuals like wierd, artistic things or why? how old are you?

sure i like the US advert more. but still like this wierd stuff.

and no im not homosexual sorry to disappoint u.
Edit: i do like theater too , are you scared now?

[SpenserTracy]

I think some circus guy was involved. Crusty maybe.

[DEADEND]

OMG WTF was that, they can't air that for people to see it's horrible. Someone needs to stop them right now.

[Devr]

That was much, much better than the old ones. But it still sucked royally. Hey, at least they mentioned the word "game" this time! Bring the U.S ads to Europe, those were amazing.

[SpenserTracy]

*Its not just horrible, it is worrible. Sony is out to brainwash all apians (americans and europeians).

* Intended as a joke.

[Starseven]

PLEASE SCEE use the ads form SCEA, awful... whats the message in these ads? It´s all about gaming!

[titntin]

Sony have always had a stupid advertising firm appointed in europe - or have people forgotten the awfull 'SAPS' campaign from the launch of the PS2?

Thing is, even with some pretty obscure adverts, and some seriously good software on the 360, they are shifting units and it looks like Europe will be sonys territory. I guess we'll have to see.

God knows what they'll achieve when they get some good adverts and some more of the kick-arse titles.

[Mr_Showtime1]

ther kinda goin for the cadburys advert kinda thing, so unbelievably silly but ul remember it

http://www.youtube.com/watc...

but yea ther crap adverts

[Baba1906]

well isnt the point of a advert to remember it and to make people talk about it? it is. Even if every trashes it, it still makes u aware of the ps3. but like i said i like it. i think its fun and makes more scence than the last one. u just have to use your imagination =D.

[whoelse]

You wont forget that in a hurry... which is the whole point!

Give us the US ads Sony!

[titntin]

ooops - replied in the worng place! Sorry!

[cow moolester]

It may make people remember it but not in a good way...When you think Wii commercials you think people happy playing their Wii or DS and having fun with others while playing them...
When you think Ps3 commercials you think a guy in a skin tight red tux putting a poodle in a washing machine and a guy jacking off to a football match....not exactly the memories I'd like to have of a games console.

[Cacolaco]

This article says that the new add is better (albeit, not much) than the old one and then it reads as if we are going to get to see the new add, and it links to an article that is 8 months old. Given, the add displayed in the article matches the discription of the "new" add. A little clarification would be nice. Was the article just an edit of a previous article?

Also, is the timing of this article, being posted right after Sony comes out with 2 extremely cool new commercials (not to mention recent announcements that the PS3 started outselling the Xbox 360 in Europe) a coincidence? I mean, the article writer does garner some semblance of neutrality by stating that they bought a PS3 because of the "PlAY B3YOND" adds, but this mainly smacks of an Xbox 360 advocate trying to create some negative press for the PS3 now that Sony is finally gaining some more positive momentum. (Posted on an Xbox 360 site, by a person with a Halo logo on this site... Nah, they probably aren't biased at all.)

On that note, why can't some people be happy with BOTH consoles being successful? Let's just play the games, and let Sony and Microsoft have their little war.

[cow moolester]

Here in Europe our date format goes day/month/year rather than in America where you have month/day/year. The article was written today and no I'm not biased...I am also a member of many Ps3 sites too...If I was an Xbot then I would not have bought the Ps3 at all and if you check other articles on the site I have pointed out Microsofts bad advertising
Example- http://www.xbox360exile.com...

[Cacolaco]

I should have remembered that, so my bad. Since the date of the article was at the main catalyst for my comment, I guess I will give it a rest.

[jackdoe]

The PR for SCEE had to be smoking something with their last this is living campaign. It was just a waste of cash.

[wangdiddy82]

was kinda funny.. That guy dodging the bullets, lol.. Not the best commercial for advertising the ps3 though..

But hey the 360 commercials really suck too.. Especially the new one at the airport.. Thats horrible..

[Neurotoxin]

Just a Simple.....

Sony Playstation 3 = 299.99

*Montage of games reel*

Done saved a f*ck load of money and people actually understand whats being sold to them.

Is that so hard?!

[KeiZka]

One should never give free hands to PR dept. They are sure to ruin things, sooner or later.

Let's hope this one gets a somewhat better reception, but I'm somewhat doubtful of that... Red tuxedo?

[cow moolester]

Well believe it or not they did have one good ad...They just showed the Ps3 and it says "Back and better than ever before" and it just showed the Ps3 with a 399 euro price tag under it

[kmega87]

whats the point of these dumb commercials? its crap! sony should just stick to making commercials like the one that came out the other day. that was amazing!