Sony have once again attempted to re-ignite the "This is Living" campaign but have now gone in a different direction.The ad is a step up from the others in the sense that it actually mentions something about games but its easy to miss that part when all you see is a guy wearing a tight red tuxedo putting a poodle in a washing machine.
Hit the jump to read the article and watch the commercial.
Bare in mind this is a different campaign to the US one so I didn't report it as a duplicate
Omg sony this is awful. why not just air the us one over there in europe.
OMFG, this is so terrible :s
Its better, but not great, sony just need to make sure they advertise R&C, uncharted, singstar and Gran Turismo 5 Prologue and they will do fine, saying that its doing fine in europe without the ad's
There I fixed the article :) I do have to say though that the ad campaign over here is abysmal... Sony should really try and start demonstrating games...for their games console..in their ads...take some advice from Nintendo..they are selling bucket loads of consoles and portable consoles because they show people playing and enjoying their games