Health insurance + video games = "medutainment"?

In a trend being somewhat sickeningly referred to as "medutainment" health insurers are increasingly trying to educate their customers on healthy living through video games. Humana is working with USC's GamePipe Labs to create games about exciting topics like "diabetes, obesity and medical adherence," while Kaiser Permanente has created The Incredible Adventures of the Amazing Food Detective to teach kids not to eat junk food.

It's a great idea in concept, but if The Amazing Food Detective is any indication, it's not going to work so well in practice.

The story is too old to be commented.