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EA: free-to-play can be “as profitable” as console games

Head of EA Games, Frank Gibeau has been talking to GamesIndustry.biz about the success that EA have had with free-to-play games, saying that they can be as profitable as their core console titles.

Free-to-play games are now a firms part of the publisher’s future plans. In addition to their major games like Battlefield 3 and Mass Effect 3, EA are set to “launch some new services like Star Wars that are unique, and in addition to that do a bunch of free-to-play businesses, that frankly when they get to scale, have huge audiences, are very profitable, they’re not cannibalising the main games and they actually reach markets that we’re not currently serving.”

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BeastlyRig3084d ago (Edited 3084d ago )

could this mean big budget f2p's?

Even Valve wants to jump in!

F4sterTh4nFTL3084d ago (Edited 3084d ago )

6+ Billion potential customers on PC alone, just take Facebook as an example, if trash like Facebook & its games can have 500+ Million users than revolutionary cloud based games can have at least 10% of that.

RockmanII73084d ago

I sense that in 5 years the F2P market is going to be over saturated and there will only be a few successful F2P games. Until that time, F2P games will be very successful with most games being profitable.

kevnb3084d ago

console games usually just lose money except the big hits.

darkziosj3084d ago (Edited 3084d ago )

so pc developers are on bankrupt?

Hufandpuf3084d ago

Message to EA. YOU CAN DO WHATEVER YOU WANT, BUT DO NOT MILK BF3 OR ALL HELL WILL RAIN DOWN UPON YOU!

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