GP blogger, FontaineFuturistics writes, "as we all know creating a game is not easy. The amount of time and effort (and not to mention money) that goes into a single project is insane. Especially with the current generation of technology where developers can push the boundaries in terms of gameplay and story telling, consumers expect an awesome, fun, and innovative experience. After all, if we're shelling out $60 per game, it's only fair, right? I never thought about creativity in the gaming industry until I came across this pic from Cracked.com describing E3 a couple weeks ago."