Gamers want “compelling new experiences,” but sequels should already be in the works before a new game even hits the shelves, says Michael Denny.
What about offering compelling new experiences within sequels?
Then fans they would complain by saying it's TOO different and is missing the compelling gameplay the original game fist had. The 3rd Birthday is a good example of this. Then again, working on a completely new IP is just as risky as making a sequel. IMO sometimes, luck plays good role in making and publishing a new game/sequel.
"Sequels don’t simply have to be retreads of their predecessors, though – as long as you put some thought into them before you’ve even finished the first game: “The important thing is to try to define some key innovations to sequels in the early stages of pre-production,” Denny states in an article on Eurogamer, “to ensure the experience remains compelling and exciting for the consumers.”" from the article
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