NAGF: "Never heard of SEO? We used to work in it for a living, and let us tell you, it can be a horrible mistress at the best of times. Standing for ‘Search Engine Optimisation’, SEO is the practice of optimising various aspects of your website so it appears higher up search results for certain search terms on engines like Google and Bing.
"Sounds horrible and corporate? It can be depending on which agency you use and how you do it, but from our experience there is little creativity in what is fast becoming the world’s most prominent advertising medium.
"But anyway, that was the past. We took some good marketing lessons from SEO and moved on, hoping we’d seen the back of it. Until Microsoft threatened to invade every house on the planet with its filthiness via Kinect. Don’t understand? Allow us to explain…"