OfInterestToMe - "The War for Earth Has begun". That's the marketing tag-line for EA's upcoming Mass Effect 3. The Reapers have finally arrived at Earth and apparently Commander Shepard and the crew of the Normandy are the only one who can stop them. I don't really know what makes them so special but whatever, that's not what I wanted to talk about here. No, what I want to know is: Why should I care?"