Look at a list of biggest games of E3 this year and what do you see? Elder Scrolls V, Mass Effect 3, Modern Warfare 3, Battlefield 3, Killzone 3 and Uncharted 3 to name but a few. What do they all have in common? They are, of course, sequels in long running franchises. However does this signify lack of originality or is this simply the unique behavior of the gaming industry?