Electronic Arts may be one of the biggest gaming publishers in the world, but they're always expanding. One of their most recent innovations is the EA Origin service, a digital distribution service designed exclusively for EA games, rivalling other platforms such as Direct2Drive and Steam. They've just announced that to go along with this new service that they'll be offering a lot more digitally exclusive titles exclusive to the service, as well as offering unique content for games sold via Origin.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
EA vs the digital world! An epic conflict that could make or break PC gamers' perception of the company
It's going to take a whole lot more than just EA titles to get me off of Steam.
I hate that the Old Republic is an EA Origin exclusive
Steam's community is too much for me to leave. I have fond memories of playing with top tier players and getting the job done without effort regarding almost any game with co-op/multi-player that I have been involved in.
I really hope more companies don't do this, Steam might have to cater more to devs to keep them on the site. EA is letting the greed hit too hard, imo. I hope it fails.
I said this would happen years ago, no surprise. I still bet that all developers do some kind of move like this.
Think about this:
When Steam sells a EA game, Steam gets a cut. When EA sells a game, no one gets a cut.
When you see a major player doing a move like this, more will follow. Because in the end they can give a rat's ass about the game or gamer, all they care about is that shareholder!