Why the name “Wii U” works for Nintendo and consumers.
Since last week’s E3 Press Conference in Los Angeles, most of the rambling around the internet have been mainly about the name of the next Nintendo console. Michael Pachter, a guy who could not predict himself out of a paper bag, called the Wii U “the dumbest name ever”. Even some of the hardcore gamers took to their blog pages and called the Wii U a dumb name.
Nintendo could have gone with "Nintendo" or "Project Cafe", but from a business standpoint keeping the "Wii" name was the smartest move Nintendo could do.