Gears of War 3's beta unlockables were debated by Microsoft and developer Epic Games, it has been revealed.
The two parties wanted unlockables, including the Gold Retro Lancer, to be available to players at different points during the beta.
"There was a constant debate between me and Microsoft about what was enough to inspire people to stay and play, and what was just too far out of reach," said producer Rod Fergusson.
"They wanted it really short, like just 20 matches, but I just felt that a lot of people would rip through that too easily. I initially announced that getting Cole would take 70 matches plus 80 to get the Retro, but I met with Microsoft and brought it down to 50 to get Cole for the more casual players and 90 for the Retro."