Blu-ray Backers Launch New Promotional Campaign " I do Blu"

Consumer electronics manufacturers and studios that back the Blu-ray Disc format have kicked off a new educational effort with the tagline "I do Blu."

The branding effort broke with a TV spot Sunday during the final game of the World Series. In the spot, a generically branded HDTV and Blu-ray player hold hands by way of their electrical cords. Film clips from such popular franchises as Spider-Man and Harry Potter also were shown.

The ad is expected to also translate to print.

Blu-ray backers want the ads to emphasize the marriage of Blu-ray and HDTV.

[drtysouf21]

they need to really promote that Disney is Blu-ray exclusive to get all those parents with children that like Disney movies.

[Twist96]

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[DemiseofPandas]

I've seen some commercials, for that Robinsons movie, that seemed more like a blu-ray commercial than it was the actual movie.
And I hope the slogan "I do Blu" doesn't attract some smurf or blue man group fetish. =P

[ruibing]

Pixar movies and Disney classics are what I am getting. There are just so many good titles that are available for BD this holiday season.

[resistance100]

'I do Blu"'

Is that the USA Slogan!!

Bit odd really, in Europe all the blu-ray adverts (and trust me they are being shown 24/7 now every time i watch tv i normally see that advert) are done by Sony themselves and continue using the sony Slogan for most of there products however it states 'Entertainment like. no. other' rather than the Vaio Slogan Be. like.no.other

[Xwow]

all the way =D

[Shaka2K6]

Too.

[IdontTakeSides]

Blu-Ray...all the way..The end begins 2morrow for HD-DVD...

[WilliamRLBaker]

you dont take sideS? looks like it to me.

LOL HD DVD is dead tomorow why? because they started a new compaign? isn't this like the 3rd campaign so far?

[IdontTakeSides]

haha..nice try at a joke dude...

I choose the name beign ironic that im actually taking sides..kk..get over it..Im a sony supporter...i've made that clear in my post..

now 2morrow marks the begining of alot of High profile releases on Blu-ray...ala Spider Man 3..kk....

[jaja1434]

Thats great and all. Personally I think I would have gone a different way with the catch phrase... :)

[thereapersson]

This stupid format "war" needs to end!

It's nice to see that even with the release of Transformers on HD DVD that Blu Ray still outsold it.

[Big_Toast]

"Red is Dead"

[Judge Mental]

I'm pulling for bluray all the way, I convinced my wife to let me buy a PS3 because it has a bluray disk player! (wink wink)

[tethered]

I bleed blu!
Or
Do you bleed Blu?

That would be better.

[Skerj]

They should have just shown a bunch of awesome clips from movies and used "Blu You Away" at the end and then the Blu Ray logo flashes. If people didn't get confused so easily they could throw in some PS3 games into the fray as well and morph that logo into the Blu Ray logo after the montage instead.

[xplosneer]

Nice.
"Blu you away"

[PimpHandHappy]

i just need a 1080p TV

[gololo]

Got blu? ----> Way better!!!
Btw....I am a Pixar movie fan so I'll be getting lots of BDs soon

[Jeba]

blu ray spends money on advertising

hddvd spends money on buying exlusives

[mithril]

But hddvd exlusives Selling less than Blu-Ray :p