Consumer electronics manufacturers and studios that back the Blu-ray Disc format have kicked off a new educational effort with the tagline "I do Blu."
The branding effort broke with a TV spot Sunday during the final game of the World Series. In the spot, a generically branded HDTV and Blu-ray player hold hands by way of their electrical cords. Film clips from such popular franchises as Spider-Man and Harry Potter also were shown.
The ad is expected to also translate to print.
Blu-ray backers want the ads to emphasize the marriage of Blu-ray and HDTV.
they need to really promote that Disney is Blu-ray exclusive to get all those parents with children that like Disney movies.
all the way =D
Too.
Blu-Ray...all the way..The end begins 2morrow for HD-DVD...
Thats great and all. Personally I think I would have gone a different way with the catch phrase... :)