Bullish Blast looks to second Xmas

Following a number of licensing coups that has seen it achieve significant success in the value PS2 market, Blast is looking forward to its second Christmas and beyond as it plans to roll out key titles onto other formats.

"We've had a fantastic year and we're set to reap the rewards of our licensing labour for the busiest quarter," said Kirsty Payne, head of marketing at Mastertronic.

"This will be a big Christmas for Blast. We've built our product line-up into a high profile stable of titles, all with big brand names, to take advantage of the younger PS2 market, the massive installed base and consistent hardware sales."

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