Sony: PS Vita Will Be Profitable On Day One

At its press conference on Monday, Sony unveiled for the world PS Vita, coming with a plethora of games and a very good price point. The base model will retail for $249.99 in the U.S., however many analysts thought Sony would not be able to sell the device at that price because it would be too costly. They were wrong, because not only is Sony able to sell the handheld console at the reasonable price, they’ll be making a profit on it from day one

[PS3ROCKS]

Nice.

[iamnsuperman]

This is more than nice. I wonder how much of a profit. This could mean price cuts if Nintendo try to undercut it. This has got me thinking. Sony has learnt to make a profit on this device (and handheld are notoriously more expensive to cram the hardware into a small space) what have they learnt and how would this effect the PS4

[StbI990]

Hello, it is not ken kutaragi anymore...isnt obvious?

They have learnt sound vague, would put as they already had it going just needed the right person at the right position to make it happen and kaz is looking like the bringer for playstation domination all over.

Vita just look like a ps2 with a lot of place to take over for.

Btw, they talking about analyst, what was this asshole patcher saying about the vita being the stupidest name ever and it going surely to fail at a higher price tag? would love to read his next hypocrisy, and smear a good email to his eyes.

[movements]

Sony's learnt many lessons. Happy to hear.

[jahcure]

this will be good for sony if true. New hardware that will certainly sell millions and be profitable out the gate? WOW.

Lets hope the games are equally affordable

[Dannehkins]

I think the PS3 initial launch price was actually a good thing in some bizarre way, because Sony have learnt so much from it.

For instance, PS Vita is powerful and at a very competitive price and they already said they're going to invest themselves massively into the PS4 so I am hoping that there will be a nicer price launch for that as well.

Glad to hear that Sony is on the right track.

[iamnsuperman]

I agree in a bizarre sort of way too. The PS3 taught Sony a lesson and lets hope they do not repeat it

[Dannehkins]

Sorry mean to say Sony already said they're NOT going to invest massively, My mistake.

I completely agree superman. Sometimes it's a good thing when a company is taught a harsh lesson.

[TheViper]

Your story fails. Sony just announced that they expect to take hardware losses for the first 3 years.

[Surfaced]

Yeah I saw that too:

http://n4g.com/news/781198/...

Would be nice if we could get some clarification here.

[DJMarty]

There is a GT video interview where they say PSVita profitable day one.

http://n4g.com/news/781774/...

Watch and listen at 02.00

[liveActionLeveler]

I think he meant profitable through the PSVita brand as a whole. What I mean is that they'll make money back from the losses of the actual hardware through memory cards and software. This would make sense with previous reports.

[Otheros00]

What??? Didn't I just saw an article saying that sony will sell it at a loss?

[Malice-Flare]

but what is added to the package that will make it a loss. what memory card or cartridge is packed-in and the marketing...

[coryok]

they said that every game will have room on the card to save your game, though the pictures show two slots (for two games? one for all your saves?) i dont think its necessary, especially with cloud saving

the loss from the hardware might be like 10$ and they expect every gamer to buy at least one game and some to buy two, or an accessory as you mentioned which would make it profitable