Virgin Gaming is teaming up with the world’s biggest video game retailer, GameStop, to create online video game tournaments.
The partnership makes Virgin Gaming the preferred online tournament provider for games sold in thousands of U.S. GameStop locations and through GameStop.com. The deal is the first sign that billionaire Richard Branson’s move into gaming with the Virgin Gaming business is getting some traction. If it succeeds, then another big media giant will have a foothold in the increasingly successful video game industry. That means that games matter in the larger entertainment and media market.