New breeds of video gamers come into play

The Telegraph reports on the changing face of gamers, the increase in casual gaming as well as in-game advertising following a week long jamboree in London.

"But rather than the spotty male youths that might reasonably be expected at such an event, host Electronic Arts, the world's largest games publisher, managed to attract a crowd that spanned everything from families on half-term trips, to young professionals, to gaggles of tourists."

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