Can Sony take on the 360 and the HD DVD at once?

Is the PS3 pushing Blu-ray or is Blu-ray pushing the PS3? Right now,'s Emil Protalinski would say that Sony's PlayStation 3 is pushing Blu-ray. Back in March, in response to a question on whether putting Blu-ray in the PS3 was a sound decision, Sony Computer Entertainment Worldwide Studios President Phil Harrison was quoted as saying: "No regrets whatsoever. And it's those kinds of decisions, painful though they were to live through in the last quarter of 2006, those are the decisions that are going to propel PlayStation 3 to be a platform that lasts for ten years, like we've seen with PS1 and PS2. And it will be, I believe, reflected on as the smartest decision we ever made."

He remembers the mockery of this statement quite well. "Yeah right! All that Blu-ray has done for the PS3 is made it more expensive and therefore given it less sales!" That may be true, but let's look at it from a different perspective. Blu-ray seems to be consistently beating HD DVD. Sure, the gap isn't something to write home about, but nevertheless, despite various set-backs, Blu-ray somehow manages to come out on top in the sales numbers. In August, Paramount and Dreamworks chose HD DVD exclusivity for the next 18 months. From January 1 through September 30, Blu-ray discs amounted to 2.6 million units compared with 1.4 million HD-DVD discs in the U.S. This news was followed by HD DVD Transformers becoming the best-selling first day and first week HD movie ever. Despite no such titles from Blu-ray, that same week ending October 21 Blu-ray still beat HD DVD, albeit by a slim 51% to 49% ratio. Why did Blu-ray still manage to get the upper hand?

The story is too old to be commented.
xhi44872d ago

this is a toughy.

If the 360 did come out with a hd-dvd player built in, my god blu-ray will be in for a massive battle.

However, is this train of thought true? Already there are roughly 6 million ps3's globally sold. There are 11 million or so xbox 360's in the world.

That means, there are already 6 million blu-ray players, that's a given.

How many of that 11 million xbox 360 owners have bothered to buy a HD-DVD add on?

If Microsoft does introduce this 5th (to be polite) edition of the xbox 360, it will confuse consumers further, this would anger early adopters....or the 11 million who bought an xbox 360 previously. But personally, I don't think that would phase Microsoft that much, Microsoft have proven how much you, politely saying, 'mistreat' the consumer they will inevitably buy your products if you market it effectively.

So would this really affect Blu-ray that much? I don't believe so, unless the xbox-360 HD-DVD built in sells as much as the 360 is selling now, and phases out the premium, core and elite editions taking the majority profit. If that happens, then yes, blu-ray will have a fight on it's hands if studio's move to HD-DVD as a result.

But, I find the built in HD-DVD xbox 360 very questionable, although extremely plausible.

(Hey did you know I love bubbles :P)

Lucreto4872d ago

I wouldn't put it past MS but I still wouldn't see it causing PS3 any additional trouble. I know people who returned the add-on saying that blu-ray is doing to well for comfort also they bought them to rent HD-DVD and no one does them.

@xhi4 you like bubbles okay I will give you one and hope you return the favor.

Quickstrike4871d ago (Edited 4871d ago )

but the xbots took em away....o.O out of topic

sony can take on M$ and HD DVD simply because of the PS3. Its a gaming system and a Blu ray player built into one. Instead of buying a blu ray player get a PS3 which is cheaper and you get your bang for your buck.

ruibing4871d ago

If they add in the built-in HD-DVD drive, then their price will naturally go up and therefore will lose any advantage over the PS3. Not only that, they still wouldn't be able to use HD-DVD for any games, since the current HD-DVD add-on don't use it for games and not a lot of 360 users have it anyways.

Foliage4871d ago (Edited 4871d ago )

The problem of adding in an HD-DVD drive to another new 360 SKU is that they will be committing the "crime" that xbots claim sony has. Unlike the PS3 there would be ZERO use of the HD-DVD in gaming, because it WOULD alienate the previous 360 owners if games required it. The PS3 however will continue to make use of the blu-ray drive for gaming reasons. Including a next gen format, and a hard drive in every machine was genius on the part of sony.

Microsoft didn't include it at launch, so they are now up creek without a paddle. Once again proving that it pays to look ahead, instead of fixing the problems as they arise.

Daishi4869d ago

Would MS adding a built in HD-DVD drive hurt BR sales, at this point not in the least. You have to remember that Sony is making BR movies so the overall suport is higher, MS has nothing to do with making movies so we would see the same effect as the add on is showing us now. Remember when the PS2 with built in HDD and DVD burner came out, yep same thing here... But MS doesn't rely on HD-DVD in the slightest, heck they may add an external BR drive before too long. Just download the movies over Xbox live and save $180 dollars or whatever that thing costs.

+ Show (2) more repliesLast reply 4869d ago
cloud360-7th_account4872d ago

No problem with HD DVD.#

No one will go on their side, they play dirty.

Remember they said that Transformers sold 190K. Liars they wer exposed when it really sold 60K.]

If HD DVD goes so does Xbox

DeadIIIRed4871d ago

Paramount did lie about the numbers and if that isn't playing dirty, I don't know what is.

Dreamworker4871d ago

they maybe just learned lying from sony (smile).

jaja14344871d ago

They disagreed because for whatever reason he associated the 360 with HD DVD which is well just stupid of him. Since neither affects the other in any way.

+ Show (1) more replyLast reply 4871d ago
AllanWakker4872d ago

"This news was followed by HD DVD Transformers becoming the best-selling first day and first week HD movie ever"

LOL! Way to destroy any semblance of credibility to comment on the subject when the bogus Transformers sales numbers were just made known a day or two ago. What a dunce.

BluRay is destroying the dead HD-DVD format in every market in every region of the planet.


shmee4871d ago

i was disappointed to see real sales numbers.

HD DVD has no chance. However x360 will do slight better than the original xbox but still i could be wrong and sales of x360s might dramatically drop off in 2008. HD DVD is simply finished and theres no denying that.

PS3 will win this gen too . That should be almost certain . However i expect some ps3 owners to buy wii/x360 as well

DrWan4872d ago

why can't PS3 do the same by taking out the BluRay drive like xbox 360 selling it like an add on.

That's gotta be one of the stupidest idea ever, games run on BluRay, you are not going to get developer to do anything for you this way. Standardize everything is key. BluRay was NOT a mistake, because the cost of BluRay now is not that much compare to its first launch

Btw, if BD is propelling sales of movies, then there is no reason to take it out (and stop with these stupid article about taking out the BD, once the decision to put it in was decided, it was already too late), Movie part of Sony can always substidize the Gaming division due to its push and sales of BD if it needs to. I am sure Sony is smart enough to make decisions like that..same with PS2 funding PS3.

AllanWakker4871d ago

BluRay - Destroying the dead HD-DVD format in Japan
BluRay - Destroying the dead HD-DVD format in Europe
BluRay - Destroying the dead HD-DVD format in the US

PS3 - Destroying the 360 in Japan
PS3 - Destroying the 360 in Europe
PS3 - US? Coming soon...

The 360 has no games worth buying. Why doesn't Microsoft do something about it?

JasonPC360PS3Wii4871d ago (Edited 4871d ago )

Again "Can Sony take on the 360 and the HD DVD at once" again apparently not.

The PS3 has a poor attach rate, poor sales, poor ports, poor reviews (accept one) poor graphical problems, in a tight race with HD DVD, pleading devs to stay, Delays delays delays, devs saying its hard to dev for and oh "Reality". All that equals to the PS3 in last place and getting farther behind each day and the PS3 has had "TWO" price cuts in the same year and that still has made "NO" differance.

Again it is apparent that they cannot take both on because the PS3 does nothing but suffer (fact) If you can point out how the PS3 is winning with truth, (ie numbers) in any category then I'll buy one.

Does the 360 have problems? yup RROD (thats all) but thats been "fixed, gone, over" it's just to bad you blind fools can't see the PS3s. Now does the 360 have any of these problems? "has a poor attach rate, poor sales, poor ports, poor reviews (accept one) poor graphical problems, in a tight race with HD DVD, pleading devs to stay, Delays delays delays, devs saying its hard to dev for" Sorry buddy those are PS3 bombs not 360.

"The 360 has no games worth buying. Why doesn't Microsoft do something about it?" apparently it does, infact it's selling millions of games do to it's high attach rate here is a list for you.
Gears of War
Call of Duty 2
Ghost Recon: Advanced Warfighter
Eldar Scrolls IV: Oblivion
Rainbow Six: Vegas
Madden NFL 2007
Call of Duty 3
Fight Night Round 3
Lost Planet: Extreme Condition
Dead Rising
Guitar Hero 2
Perfect Dark Zero
Saints Row
Need For Speed: Most Wanted
Need for Speed: Carbon
Ghost Recon: Advanced Warfighter 2
Splinter Cell: Double Agent
Project Gotham Racing 3
Forza Motorsport 2
Halo 3

All have sold millions (if i missed any sorry) now show me one, uno, 1 PS3 game thats sold a million?
and waiting like a PS3 fan for an answer

actionjackson4871d ago (Edited 4871d ago )

I have to disagree. Not because some of things you are saying are untrue, but because you are looking at just a tiny snapshot of the gaming industry. First and foremost, the PS3 is not doing bad. Sales are consistent with X360 first year sales. However people expected the PS3 to sell out everywhere and that's why most people are complaining about the PS3. It's apparent, this generation, that consoles are not going to fly off the shelves, like in the past. People are more conscious of the products and frankly both the X360's and the PS3's price is too high for mainstream consumers. As for games, you claim everything is delayed. They are, but it appears more strategic than problematic. It seems that every major title for the PS3 has been pushed to next year. I actually think this is a good move for Sony. It seems that they are loading 2008. As for Blu-Ray, this is a long term risk, long term gigantic return product for Sony. As the author points out, the PS3 is pushing BR sales right now, but if BR begins to be the dominant force it is appearing to be, PS3 sales will skyrocket and that's when Sony expects to clean house. All of your complaints may make the PS3 look just OK right now,but are completely fixable, and Sony is definitely proving that. But if the BR/console sales chain reaction occurs, I can't help but see Sony riding it's wave to success.

NOTE: Please don't compare the X360 RROD issue to Sony's lack of games and higher price point. That's a dangerous equation. You claim "That's All" to the RROD issue? I'm livid by the RROD issue (x3).

Name One --> Resistance: Fall of Man (and growing)

Great Post.

JasonPC360PS3Wii4871d ago (Edited 4871d ago )

My original post was to point out the obvious (and yes it had an xbot twist of a knife, I'm an Xbot) but it was AllanWakker that took it to the next level so I had to do a one two punch. You are right we still have a long way to go before this war/s is over and will most likley go on to the next gen. I'm a proud fanboy of the PC and 360 (KC Chiefs!) so I do stick the knife in a little hard sometimes.

As a buyer of the Playstation, PS2 and the PSP I don't see Sony taking these two fronts at the same time and yes it's suffered because of it. We all can see that Sony's priority is Blu-Ray but does it need to be a priority at the cost of games or gamers? I have never said to anyone anywhere that the Playstation is over, dead or gone (I do call it PS3DO, it pisses of PS3 fans) but I do like to point out it's in last. We all want our team to win and the 360 is winning over the PS3, not bad considering the PS2 was king sh!t last round.

I'm a KC Chiefs fan and a Raiders hater by default and I will argue pointless arguments like who's uniforms have the best color, red or black till my dying breath. Thats what being a fan is all about but at the end of the day one of these teams is going to have the better win record and it's not always your team.

It's also obvious that the PS3 is in trouble, everyone with a TV, newspaper, magazine subscription, internet connection or can just plain read knows this (accept PS3 fans of course) IF the PS3 wasn't in trouble then we wouldn't be talking about it everyday now would we?

THUNDERMARE4871d ago (Edited 4871d ago )

That is a very good business analysis.
As for article.
I think to say that Sony is fighting 2 fronts war here is a little out of context. I think console war and HD war is 2 different battle fields. If BD somehow lose the war, (which at this point it safe to say thats quite impossible), Sony which use BD technology for storage device for gaming still stand, but as movie player will diminish. However, at that point PS3 sale should be indifferent from the out come of format war anyway. However, if BD win, then Sony should be able to take a full advantage of the situation, as Actionjackson said.

Another point, Jaspm xg
I'm not sure why you said Sony is taking BD as priority, and why that should cost the gamer, if you mean PS3 price point now, then I think I agree, but with so much stuff packed in the box, i think PS3 worth every penny.
Yes, adding BD now has increased manufacturing cost of the PS3 quite significantly but remember the norm of micro economic, cost tend to go down due to manufacturing improvement. Moreover, BD technology cost quite higher than the HD-DVD technology, by putting BD on every PS3, Sony actually reduce cost of BD by using economic of scale, which is a very smart move from Sony.

+ Show (2) more repliesLast reply 4871d ago
Show all comments (54)
The story is too old to be commented.