Former Gamesauce editor lectures on Game PR & Marketing
Gamesauce Magazine's former European editor Vlad Micu was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland last week. This first lecture explains how you should understand and treat the importance of pr & marketing in the creation of games in order for developers to one day turn them into products. The topics covered in part 1 are:
2.00 Traditional game marketing
2.45 Marketing basics
3.15 Why you need marketing
3.45 Why you need need it even more
4.00 Why you need it forever
4.40 The obvious chores
5.30 What you can do right away in four easy steps
6.00 Step 1: PR ≠ Marketing
9.00 Step 2: Create Assets
10.15 Step 3: Join (and participate in) Communities
11.00 Step 4: Understand how press works
13.45 Why you don’t need marketing
14.30 Some handy tricks
14.45 #1 Use SEO and be unique
17.15 #2 Don’t forget social media
