PLAYSTATION 3: The Advertising & Third-Party Plan

onAXIS writes "Another subject to expand on.

Is anybody here subscribed to PLAYSTATION Underground's weekly subscription e-mails? If so, tell me what you see. What? Not subscribed? No problem. Take a look for yourself below."

Read it all at the link.

[Zhuk]

I get Sony Underground too and yes they could do a lot more to promote third party titles with the newsletter, it certainly wouldnt hurt after we heard that Sony is resorting to begging 3rd party devs not to abandon the platform

[wil4hire]

The 360 is competing with the PS3, and that was Microsofts full intention. It was never to dominate the industry. See Zune.

As of today most multiplatform games for the unit aren't flattering. Everyone forgets how long it took the 360 to get on its feet. We weren't flooded with advertisements about jumping in on a minute to minute basis Pre-Gears-Of-War. Remember?

The PS3 has been out 11 months. Its sold 5 million units. Without any of the advertisement campaigns. The Software hasn't been in the right shape, which it is getting in. Remember we've only had Motorstorm commercials & heavenly sword really.

Everything is warming up. Ratchet & Clank, AAA. Uncharted is due out soon as well, lets just wait and see which one of these will be the "GOT TO HAVE IT." For the ps3.

Until then, shelling out $ for millions of people to buy a game that runs at 10fps and looks just AS good as the 360 version if not worse means millions of unhappy customers who would have been slapped in the face. What does that tell people who would have bought Skate? Or any of the titles on that site.

EA is the only company that does that under a flag of console anonymity.

[Nicosia]

Reading your post (and most of your posts) i have concluded your did not read what was written. Your post is just a long winded ''i feel offended, must defend!''.

Lets get it straight, don't advertise for 3rd party developers? Are you crazy, you show them love they show YOU love. More adverstiment = always a lille more exposure. Thats what ms is doing right is to even promote the underdogs, look @ Bioshock. You also have to take in account that these multi-plats still sell a lot better on x360..i wonder why. I believe when 3rd party developers see there games don't sell on ps3, they will think twice to maby release the sequals on it..or even future games. Don't start with loyality, 3rd party are independent (mosly) and they need the money, thats how they pay the employees.

[wil4hire]

You don't advertise a bad product to people, and expect them to hang around for the next round of let downs. MS didn't do it, Sony isn't doing it at its 11 month mark either.

[Nicosia]

So Bioshock wasn't good? You always draw those sales card. YOu know that games sell because of the publicity they get right? These so called ''crap'' games you call, not everybody has your opinion. Atleast there promoting these games that nobody prolly would have touched (except the hardcore people). And how the hell do you know that its bad, did you play it? its about tast my friend, not the console.

Btw the sales card you keep pulling. Note that PS brand is a very strong brand, it has a rich history. You know it would sell a healty amount of units, you act like it would not. WHile nobody (including me) thought the x360 or Wii would sell this good, and i feel that its pretty good. Sony has dominated the console market, well even had a monopoly. I see nobody debating that fact.

[mirroredderorrim]

I don't care for Sony or Micrsofts advertisements. Playing beyond is lame and jumping in is worse.

Nintendo did it best with "Now you're playing with power"

[Proxy]

"Warhawk, what's that?" he said...

Come on Sony, advertise the games worth advertising.

[mccomber]

seen the commercial for the Simpsons game that only shows the ps2, ps3 and psp boxes, and ends with the Playstation logo at the end? They may be running multiple versions with different consoles represented, but I thought that was a pretty big step for Sony since they obviously had to pay for it...

[solidt12]

I noticed this myself. Sony needs to start letting the public know that these games are on our system too. We only see commercials PS3 only games.

[mistertwoturbo]

it's obvious why sony isn't advertising third party support "yet." and it's also the other way around, the 3rd party developers aren't supporting sony. so why the F*ck should sony support lazy ass developers like gabe newell for example anyway. if anything, sony is smart to stick with the 1st party and closer 3rd party developers until the system matures. and sony right now need all the "you can only play it on PS3" titles it can get. cause that's what's going to sell the system. not lazy ports.

[xc7x]

YE$ THEY DO AND $TILL DOE$$$$$$$$

[neogeo]

I have to scream my head off to get people to understand what Warhawk is.
Frankly I'm sick and tired of it

[Sevir04]

Sony's marketing sucks... they dont do enough, it's as i have been saying they promote there first party but not enough and they do nothing for the 3rd party games at all. it's sad because Sony is allowing MS steal the market. it's like stinger said the market is sony's to loose. and if they dont step up there marketing PS3 software attach rate will continue to look horrendous when compared to xbox360 and wii.

[Premonition]

Sony has been doing this for some time now, commercials like NBA live 08, NBA 2k8 and simpson, and hopefully more to come.

[feejo]

why we see SKATE as PS3 title?

[MK_Red]

Wow, the Ratchet art looks awesome. Gotta find the wallpaper.

[Bits-N-Kibbles]

I don't think this was the point of this article...

It's the total opposite, Sony reached out to you... and its all about them not reaching out enough... HAHAHAHA

[malingenie]

It was the point. It's about advertising quality.

[andy001]

Microsoft have a bottomless well of money, and they are willing to spend it on advertising and marketing rather than research, development, and quality design.

Sony need to make a profit, they will (probably) charge third parties less to publish on the platform, given that any online functionality is provided and hosted by the third party, rather than the mandatory Live requirements and, no doubt, fees.

Microsofts branding is well established, and Sony are really only just starting on theirs.

[mirroredderorrim]

How do you figure? Sony brand has been around at least since World War II. (Maybe a little after) I'd say MS and Sony have equal recognition.

[HarryEtTubMan]

The only reason Micrsoft came into the entertainment industry is because how much Sony was dominating it. Sony is the number one in the Entertainment industry... own 2 music labels, 4 movie (Columbia,Tristar,Sony Pictures,MGM)Thats right t hey even own James Bond and Robot Chicken...Number one selling breand in ALL ELECTRONICS. Theres alot of money in that. And the last two Playstations have absolutely crushed any other consoles combined. PS3 is still on par with the 360 of its first year and don't expect people to let a Blu Ray player get passed especially as prices continue to lower. Many Analysts such as Micheal Patcher know this. People don't hate Sont dummies...not like Microsoft its just been pricey and they need more games(even though their are very good ones now) PS3 will be fine in the long run.. more than fine it will do very very good. I get mine soon

[andy001]

I meant in regard to this generation of consoles. Many people will know about the PS2, but the message about the PS3 and the games available for it, does not seem to have any momentum as yet.