Within a cartridge or a disk is something vastly greater than the sum of its parts. Entire worlds, people and emotions lie asleep underneath the power button, waiting for us to wake them up. Physics and laws that differ from the ones surrounding us everyday crave our interaction. And oh, how we acquiesce. We shoot, drive, run, talk, decide, explore, fight, laugh, lose, win, smile, scream, jump, fall, and most of all, feel. Name a feeling and gamers can instantly associate their favorite games with it. They give life to never ending conversations where friends argue over characters and postulate theories about the games they've played and the ones yet to come. But why?