Neocrisis: Movie Tie-In Games - New Concept? No

Neocrisis: I recently visited a store that sells both new and old games, not Gamestop or EB-Games. While I was viewing the store's collection, i saw a lot of games which were based on movies.

Up to this point, i simply did not realize that "Movie Tie-In Games" was a relatively old concept. I had recently played Thor: The Game, a very bad game, which made me think that;

Why do companies always release game versions of the movie whenever a movie comes out?

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