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The rise of tangential video-game trailers

Portal 2, Deus Ex: Human Revolution, and Dead Island all promoted themselves with trailers which stepped outside the boundaries of gameplay and cutscenes, to provide context to the world around the game. What are the benefits and potential pitfalls of this approach?

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acronkyoung2711d ago

I really liked Portal 2's trailers, but some of these could get a little out of hand.

Tolkoto2711d ago

I like Halo's marketing campaigns a lot more than the actual games.

2711d ago
SuperLupe2711d ago

The deus ex trailers are great.