Could Apple Buy Sony; Isn’t It Time Apple Entered the Console War

Ok so it’s probably a crazy idea and there’s no hint that it will happen but it sounded interesting so I thought I would explore it.

The idea came to me on the back of the recent PSN hack and Microsoft’s deal for Skype. Apple is sitting with an ever growing amount of cash on its balance sheet. Cash and short term investments now total an enormous $29 billion. That’s money which is not doing a great deal and many analysts believe it could be put to better use by acquiring other companies. Microsoft has made its move by buying Skype. Now its Apples turn.

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DarkCharizard_3023d ago (Edited 3023d ago )

Well they could have a merger...

But Sony's not big enough for that. Apple can totally buy them out!

smoothdude3023d ago

I would love to see Apple buy Sega, and bring back the iDreamcast!

Tony-Red-Grave3023d ago

the iCast it actuallly sounds like an apple product

zootang3023d ago (Edited 3023d ago )

Sony could sell the PlayStation brand, which would be a great buy for Apple (iStation) but Sony as a whole is too big for Apple to buy.

NiKK_4193023d ago

I kind of would like to see some sort of merger, because they are both great with hardware, but Sony is better at gaming, and Apple is great with software and can have support from whoever they want

somerandomdude3023d ago

or apple could start it's own brand instead of buying anyone out.

Soldierone3023d ago

No if Sega is going to come back I want it to be Sega...not Angry Birds the game console...

BattleAxe3023d ago (Edited 3023d ago )

Here is the total worth of Apple, Microsoft and Sony based on the total value of their shares called "Market Capitol":

Apple: $314.88 Billion

Microsoft: $211.07 Billion

Sony: $27.71 Billion

This article says that Apple has $29 Billion kicking around waiting to be spent, but other articles last year said that Apple had $51 Billion. Based on this info, the numbers don't lie. Apple could easily buy Sony, but I hope that never happens.

Just to put things into further perspective, here a some other big companies just for comparison:

Google: $170.26 Billion

Yahoo: $21.85 Billion

DELL: $31.21 Billion

Intel: $127.63 Billion

AMD: $6.41 Billion

NVIDIA: $10.8 Billion

Panasonic: $27.05 Billion

LG: $13.05 Billion

Philips: $27.41 Billion

thorstein3023d ago


I agree wholeheartedly. Google, on the other hand....

sikbeta3023d ago (Edited 3023d ago )

2 things, first, Sony is Huge as Corporation with its Group of Divisions going from chemicals to Entertainment, not for its exorbitant market value, and second, NO thanks, I don't want to buy an I-Station for $4000 that could be similar to what the competition could offer but WAY more expensive...

DeadIIIRed3023d ago

Could happen but I seriously doubt it. I read an article a while back saying that if Apple was going to buy out anyone it would be a company like Phillips.

radphil3023d ago


Thing is you can't just only base all this on Market Capitol.

They may have money, but also look at to where they focus it upon.

badz1493023d ago

Sounds "interesting"? I'd say "dumb"! Never ever gonna happen! I bet my PS3 and all of my games over it!

+ Show (9) more repliesLast reply 3023d ago
LOGICWINS3023d ago (Edited 3023d ago )

If Sonys willing to be bought out, I don't see what the problem would be.

@WiiS3- Yes, a merger would be nice.

Iroquois_Pliskin3023d ago

erm wtf are you smoking? Sony is TOO BIG for apple to buy them... if i recall there´s a law that says you cant buy a company that has over 15% market share,, i could be wrong though

chadwarden3023d ago

Exactly. Thats why so many people have problems with the AT&T - Tmoble buyout.

M-Easy3023d ago

"Ok so it’s probably a crazy idea and there’s no hint that it will happen but it sounded like it would make a big flame bait article that could result in hits to my no name underdeveloped site so I thought I would explore it."

*Fixed. Your welcome.

HeavenlySnipes3023d ago (Edited 3023d ago )

People act like all they do is make consoles. They have TVs, Laptops, Cell phones etc..

Apple is mor wealthy bt they aren't rich enough to buy Sony.

EDIT: Sony? I know for sure their TV business is great. I see a lot of Sony LCD TV's. They are also starting the 3D revolution.

Oldsnake0073023d ago

they have a lot of products but none of them are selling more than the competition because everything they do is overpriced.

limewax3023d ago (Edited 3023d ago )

Pricing is relative to quality, Sony's TV line are good quality, But that said, Samsung is the biggest name for TV's and they have some seriously overpriced models too. Thing is often Sony pioneer a lot of new TV tech and as a result the price is higher. Same as Samsung often do, Personally Sony are the TV company I keep my eye on as it seems they may be the first to get OLED fully functional on a big screen with more than a 2 year lifespan

Anon19743023d ago

This is ridiculous. There's no way Apple could afford to buy out Sony.

Currently, Sony's Market Cap is about 27 billion. That's the number of shares out there times the current price. But is that how much Sony is worth?

Of course not. That 27 billion only represents Sony's share equity. Sony's total assets as a company are worth closer to $140 billion dollars, and the company has a revenue stream of about 80 billion a year and over a hundred subsidiary companies.

So explain to me how a company with assets alone worth $140 billion dollars is going to let itself be bought out for 29 billion.

DrillaKid3023d ago

Market cap =/= equity; the former is the value the market thinks the company is worth; the latter is what the company is worth on paper after liabilities are deducted from assets.

devilmaycry20203023d ago

You forgot one major thing.
Being a fan boy means everything possible and facts just don't matter.

CameronL993023d ago

People like to speculate about nonsense like this only because they have nothing better to do and love to ponder a world without a Sony Playstation. The Sony brand has way too much value to be sold, plus you can't just pay what the company is worth, you have to entice the shareholders by offering more than what the company is worth. Even if in some ridiculous universe Sony were to get bought, the Sony name would never EVER go away, it would still be used to sell TV's, MP# players, Playsations, and everything else sony makes, because brands in and of themselves have huge value.

spektical3023d ago

its not possible. SONY could buy apple on the other hand. ( it would work better) . everyone forgets SONY is now the merger of every single little SONY product which means SONY studios, TV line, PC line, Playstation brand, MP3, record studio, etc. etc.

Mr Tretton3023d ago

lol, did you just say Sony could buy Apple?

saladthieves3023d ago

In case you haven't heard, Apple is now the world's most valuable bran, beating out everyone else including Google, Mercedes and Microsoft. Their current value is at an estimated $100 Billion bucks.

saladthieves3023d ago

Frack no. I don't like Steve Jesus and his company or the way they rule this planet.

Anything ANYTHING BUT Apple entering the console market. They should stick to casuals portables and stuff.

I don't know what kind of fanbase they have. For example, their stock costs per share increased when they released the white iPhone.

The fact that Apple can just change a color of their phone and share costs increase speaks a lot about their customer base.

+ Show (5) more repliesLast reply 3023d ago
ThePsychoGamer3023d ago (Edited 3023d ago )

Doubt they could, any ways Sony is a great company, the gaming community could really lose out if Apple did. (also weren't there rumors about this a few years back...)

LOGICWINS3023d ago

"the gaming community could really lose out if Apple did"

Explain yourself

ThePsychoGamer3023d ago (Edited 3023d ago )

Apple's main focus would be casual gamers, meaning that we see less great 1st party titles like Twisted Metal, Warhawk, and twisted metal for more family/casual games. This is especially bad when Ninitendo has had little support for the hardcore gamers, and Microsoft shifting it's attention to casual gamers.

iamnsuperman3023d ago

It is very doubtful that Apple would on the basis of why???. Apple image is all about innovation and buying Sony makes little sense for this image. Apple and buying other major companies do not seem to go hand in hand. They do there own thing (mainly being smug) and it seems to work

mastiffchild3023d ago

I'm DEAD smug and it never did much for me. I think people being fooled into buying the same design cues time after time(and thinking it means the price hike compared to other more technically impressive rival products is fair)has more to do with Apple's success right now. Personally,I'm actually bored of Apple's design at this point and don't find their products outshine their rivals in any way and are often behind those of a similar price anyway.

Getting us to overlook that has nothing to do with them being smug bar the fact it might MAKE Apple smug afterwards.

Soldierone3023d ago

@Mastiffchild...Im glad im not the only person to feel that way...

jerethdagryphon3023d ago

wopuld you really want apple making yourgames console

think how much the ipad costs not because of os or tech but because its apple

for example

21.5-inch: 2.5GHz
2.5GHz Quad-Core Intel Core i5
1920 x 1080 resolution
4GB (two 2GB) memory
500GB hard drive1
AMD Radeon HD 6750M with 512MB
Ships: Within 24hrs
Free Shipping

price of a mac
all in one machine

hps equivlent
• Genuine Windows 7 Home Premium [64-bit with Service Pack 1]
• Intel(R) Core(TM) i5-760 quad-core processor [2.8GHz, 1MB L2 + 8MB shared L3 cache]
• FREE UPGRADE! 1TB 7200 rpm SATA 3Gb/s hard drive from 750GB
• No additional office software
• No additional security software
• 2GB NVIDIA GeForce GT 425M
• Slim-tray SuperMulti DVD burner
• Wireless-N LAN card
• 6-in-1 memory card reader, 6 total USB, audio

950 more ram faster more gpu for less

apple buying sony would be horrible

iamnsuperman3023d ago

apple have built this image of innovation so much so that now they can release inferior products at the same price. Some of my friends keep saying to me or you should by a Mac because it is better until I compare how much there laptop is compare to mine and mine is £100-£200 cheap for better specs. Like I said above it seems Apple can do their own thing (partly due to the success of the Iphone and Ipod- people trust them to be innovative even if they are not)

DelbertGrady3023d ago (Edited 3023d ago )

Apple's marketing strategy in a nutshell (jpg-shell).


chadwarden3023d ago

Not to mention all of the sheep they have in the palm of their hands...especially in the media sector.

Prototype3023d ago (Edited 3023d ago )

Image won't load :(

OT I Can see it now; a new PS3 every 6 months with a color change, a SMALLER hdd, and maybe an extra game for $100 more

Newtype3023d ago (Edited 3023d ago )

That's a really stupid comparison.

Apple is using a 2ND GENERATION i5...HP is using a 1st GEN. WOW, your dumb.

Apple also comes with more software than bloatware compared to HP.

Also, Apple uses an IPS panel, instead of those crappy LED-LCD screens. If you don't know what that is, you shouldn't be comparing products.

Also, you should be comparing their ALL IN ONES, not a LAPTOP vs ALL IN ONE. An HP ALL IN ONE touch screen goes around the same price as the iMAC.

frozenfish3023d ago

Well said! Anyway i'd gladly rather pay double or even triple the cash not to have to put up with the disaster that is Windows!

jerethdagryphon3023d ago

i did numpty all in one v all in one as for specifics i just looked up a comperable machine i didnt reall go all out to find one ips is lcd as well

and asfik most companys use in plane switching thesedays its only 15year old tech

although its obvious from your post which camp you likly fall in

i can build a i7 hackintosh cheaper then the crap apple shoves out

Soldierone3023d ago

A good example of what Iamsuperman was saying. Apple used to be innovative and compete for their image, now you just eat out of their hand.

I am a film major in college and i get told daily to buy a Mac for it. Sad thing is Adobe has caught up to Apple in video editing, and PC computers to do that stuff is WAY cheaper than any macs...You are looking to spend AT LEAST a grand on a mac in any shape or form....meanwhile you could build a desktop for around 800 as a PC, or buy a laptop at around 1000...

Apple tosses in these "cool things" and says they are noticably better...but ask yourself is it really hundreds of dollars better? Nope. Thats why Apple doesn't let anyone else sell their product, they would get undercut within a week.

And I like how you bash HP yet I have an HP computer thats running at full speed without any problems for over 8 years now, every single Mac at my school is crashing and breaking down after 3...and I'm a Toshiba fanboy...

Soldierone3023d ago

Okay all the noobs messaging me, stop. do it in public. Let ALL the PC people see what you are saying, let alone all the mods so they can see your comments too. Or are you afraid?

I stand by my words, and the simple fact you turn into little kids calling names proves you dont.

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Zir03023d ago

Apple could certainly buy Sony if they choose but it would be pointless for them, since they don't make TVs and they would likely just dissolve Sony's MP3 Player, Laptop and Phone divisions because they are just competition.

Nintendo, Sega, EA or Activison/Blizzard would be more likely since they are just game centric.

Dannehkins3023d ago

But I think it's already been established they couldn't.

They could maybe buy out a division (and that's a big maybe), but unless Apple want to dish a ton of money, then I think the likelihood of Apple buying out a lot of Sony is just a fool's hope.

BeastlyRig3023d ago

apple can afford them though..