So here's the thing: Eve Online is a better model for making an MMO than World Of Warcraft. If someone, right now, was looking for a way to create an interesting MMO they should take Eve as their mechanical gameplay model, and not WoW.
Now that doesn't necessarily mean that Eve Online is a better MMO than World Of Warcraft. Eve is messed up and broken in all kinds of outrageous ways, and the PvP-heavy spaceship-centric world design puts most people off the idea completely. What it does mean is that there's the potential for a better MMO to be built using the principles that Eve has pioneered. So forget what you know, or think you know, about Eve Online and imagine instead what World Of Warcraft would be like if it were designed with the same principles as Eve Online.