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Xbox backs GAME's September consumer show, Gears Of War 3 playable at GAMEfest

Microsoft will be a headline sponsor for GAME's highly anticipated September consumer show, GAMEfest, CVG can reveal - with Gears Of War 3 playable on the show floor.

As revealed in March, GAMEfest will run from the September 16 to 18 at the Birmingham NEC. Xbox will enjoy prime space at the event, as well as widespread branding across the show.

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