Analysts and gamers have been calling for a fusion between PlayStation and Sony Ericsson ever since the PlayStation Portable was announced, with many touting the “PlayStation Phone” as a true iPhone rival. While the Xperia PLAY is more Xperia than it is PlayStation, it is still the first truly dedicated gaming phone since the ill-fated N-Gage, with a slide-out gamepad and the might of Sony Computer Entertainment behind the product. But one month in to the device’s European release, has the phone been a success? Will it be big in the States? And what’s left to come for the device? We asked these questions and many more in an exclusive interview with Dominic Neil-Dwyer, Head of Market Development at Sony Ericsson.