Sony, PlayStation Brands Take a Massive Pounding

The hacker attack on the PlayStation network is hurting the company's brand. Sony had a mediocre buzz score of 24.3 on YouGov's daily consumer perception tracking BrandIndex until the breach dropped its score to a lackluster 7.6 among adults 18 and older. YouGov surveys 5,000 U.S. respondents daily about brand positive or negative feelings.

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