Top
330°

Sony, PlayStation Brands Take a Massive Pounding

The hacker attack on the PlayStation network is hurting the company's brand. Sony had a mediocre buzz score of 24.3 on YouGov's daily consumer perception tracking BrandIndex until the breach dropped its score to a lackluster 7.6 among adults 18 and older. YouGov surveys 5,000 U.S. respondents daily about brand positive or negative feelings.

Read Full Story >>
business.newsfactor.com
Oculus Quest Giveaway! Click Here to Enter
The story is too old to be commented.
Joni-Ice3021d ago ShowReplies(3)
SkyCrawler3021d ago ShowReplies(2)
Bell Boy3021d ago ShowReplies(1)
Show all comments (47)
The story is too old to be commented.