Bitmob: Though I’d rather not admit it, I’m a man who’s not entirely immune to hype. Last year alone I attended four midnight releases. In 2005, I showed up eight hours early for Revenge of the Sith. Recently, I've been getting pretty invested in the excitement surrounding my favorite baseball team, the Cleveland Indians. But as any sports fan will tell you, hype has a tendency to let you down -- sometimes suddenly. These days, it seems that by the time a hot new title’s release date rolls around, I’m already sick of hearing about it.