Gamasutra Interview: 5th Cell's Hybrid, Puppies And 'Marketable Innovation'

"Innovation" is often tied to niche video games -- those weird gems that are flashes or even full-blown blazes of interactive entertainment ingenuity.

And it's true, most innovation comes from the smaller, more agile developers that reside happily on the commercial and creative fringe. They can take risks without fear that their company's stock will dip half a percent, or that a $20 million project may tank at retail, dooming an entire studio.

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