Rift Post-Launch Interview: Scott Hartsman Let's Us Know We're 'Not In Azeroth Anymore'

Around a year ago Trion Worlds, having been mostly silent for almost four years, decided to announce not only a name change, but also the development of three big-budget MMOs. The failed launch of a single MMO can kill a company and Trion had yet to prove itself in the industry, despite hiring veteran talent. In addition to its first MMO under development, Heroes of Telera, the company had added the MMORTS End of Nations and an unnamed action MMO for Syfy to its slate. Heroes of Telera underwent a few name changes, becoming Rift: Planes of Telera and finally launching as Rift.

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