WoW Ad Campaign For Rift Was 'Well-Intentioned Humor'

One of the interesting things about Rift prior to launch was its ad campaign. The tagline, “We're not in Azeroth anymore”, could be seen by some as poking the sleeping bear in the room, Blizzard's World of Warcraft. When IndustryGamers asked Trion's Scott Hartsman about the campaign, he admitted that it shouldn't be taken too seriously, but that being bold was good for the game's launch.

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