Analysis: Who's 'Too Old?' Sony's Portable Identity Crisis

If Sony Computer Entertainment America CEO Jack Tretton was aiming to stir a hornet's nest with his comments last week that Nintendo's handhelds were a "great babysitting tool," he succeeded.

Gamers around the web seemed incensed when the consumer press picked up on Tretton's assertion that "self-respecting 20-somethings" are "too old" for Nintendo's portable.

But at the same time, his comments were thought-provoking on the nature of a hardware-platform's "identity" and how its market positioning correlates to the audience it addresses.

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