Battlefield 3 to 'Take Down' Call of Duty with Over $100 Million in Marketing

Battlefield 3 and the Frostbite engine looked quite impressive during the game's GDC debut, and publisher Electronic Arts has made it known for some time now that they won't stop fighting until they've taken back the shooter crown from rival Activision. Talking to a group of marketers at the Ad Age conference, EA boss John Ricitiello explained to the audience that his company is very serious about toppling Call of Duty this fall with the release of Battlefield 3.

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donniebaseball2805d ago

Well if anyone can take down Call of Duty, it's probably going to be EA. Battlefield does look amazing, but I don't see it taking down the next CoD. Maybe in another couple years.

realiks2805d ago

cod is selling good because of good marketing. see homefront (even though it's average game).

I_find_it_funny2805d ago

Battlefield is so much better

velocitygamer2805d ago

JE-ZUZ-CHRIST. IMO, in terms of sales, Battlefield won't beat it due to the fact that COD is stuck into a 14 year olds brain like a drug. In terms of quality? We already know the answer...Battlefield <3

Simco8762805d ago

That's the problem with America today... marketing rules the day, not quality.

Its a sad thing to witness.

EYEamNUMBER12805d ago

anyone that thinks marketing alone is gonna make battlefield 3 take down call of duty is being plain silly
its not gonna happen plain and simple

its no different than when blizzard said you could have 1billion dollars and it wouldn't be enough to topple WOW

fact of the matter is COD is the hot item at the moment whether we like it or not and its popularity is actually only going up and that ain't changing

Linkinito2805d ago

I think BF3 will get over 10 million sales, but this won't take down CoD which will go over 20 million again.

MostJadedGamer2805d ago

Marketing is so overrated. What a waste of a $100 million.

tokugawa2805d ago (Edited 2805d ago )

imo ea have just published the best small scale shooter this gen on consoles in crysis 2. top single player and top notch online, crysis has it all....and the graphics are spectacular as well.

call of duty is finished for anyway. i traded black ops 1 month after release. but crysis is even keeping me away from battlefield.

so far, crysis is my game of 2011.

+ Show (4) more repliesLast reply 2805d ago
Peppino72805d ago

If it worked for Kinect, it should really help out Battlefield 3. Problem is just the COD fans who don't want to experience anything else. They're missing out on a GREAT experience.

ATiElite2805d ago (Edited 2805d ago )

I wish the EA big wigs would just STFU! Battlefield is in a league all by itself and has no need to compete with COD on any level. Sure I hope BF3 sales 30 million copies because DICE is such an awesome developer but it won't because BF is a CORE gaming experience.

COD is for casuals, core gamers, tweens, grandma-grandpa, people in comas, Bieber fans, toddlers, Fake gaming girls on TV, Hardcore PC gamers at work trying to act cool for their co-workers, Soccer moms, first time gamers, people who think Modern Warfare 1 was the first FPS, people who think they are gamers because they have COD and Halo (although they have never finished either game), Zombies on break, and etc. It's an easy game that fun basically while BF requires Skill that most gamers don't have.

so therefore BF3 will not outsell the $15 million dollar game with the $400 million advertisement budget (COD). But because of the quality of the Battlefield series the BF2 community is still very large and active....who the hell plays any COD game from 2005?

_Q_2805d ago (Edited 2805d ago )

I like this guy...

I dont see them on the same level either... lol @ Soccer moms playing COD...

COD will seal its own fate. People wont fall for faulty games forever. Especially real gamers.

Raendom2805d ago (Edited 2805d ago )

Edit: Where did he say the marketing budget is 100 Million?! O_O

a_bro2805d ago

its EA... all those Madden/FIFA games helped out

donniebaseball2805d ago

He said there's going to be hundreds of millions in marketing for both Battlefield and CoD, meaning each is going to be around 100M or more.

MrGunny942805d ago

Goooo DICE AND EA! break the chain of CoD kids..

Dart892805d ago (Edited 2805d ago )

Yay BF3 beat that good for nothing cod into the ground xDD.

Edit: Pachter's dumb saying bf3 won't stand cod.

HeavenlySnipes2805d ago (Edited 2805d ago )

splitscreen online, then I expect it to outsell COD 2:1

EDIT: Woah, Wtf? I have two bubbles now????

MidnytRain2805d ago

You must've said something really stupid. Think hard, now...

HeavenlySnipes2804d ago

it was when I went to the "PC gaming thriving, console gaming to die out" and I disagreed with the 'analyst' because clearly with all the spending on 360/PS3/Wii games and the amount of subscribers to Live, console gaming isn't going to bite the dust anytime soon.

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