200°

Battlefield 3 to 'Take Down' Call of Duty with Over $100 Million in Marketing

Battlefield 3 and the Frostbite engine looked quite impressive during the game's GDC debut, and publisher Electronic Arts has made it known for some time now that they won't stop fighting until they've taken back the shooter crown from rival Activision. Talking to a group of marketers at the Ad Age conference, EA boss John Ricitiello explained to the audience that his company is very serious about toppling Call of Duty this fall with the release of Battlefield 3.

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industrygamers.com
donniebaseball4769d ago

Well if anyone can take down Call of Duty, it's probably going to be EA. Battlefield does look amazing, but I don't see it taking down the next CoD. Maybe in another couple years.

realiks4769d ago

cod is selling good because of good marketing. see homefront (even though it's average game).

I_find_it_funny4769d ago

Battlefield is so much better

velocitygamer4769d ago

JE-ZUZ-CHRIST. IMO, in terms of sales, Battlefield won't beat it due to the fact that COD is stuck into a 14 year olds brain like a drug. In terms of quality? We already know the answer...Battlefield <3

Simco8764769d ago

That's the problem with America today... marketing rules the day, not quality.

Its a sad thing to witness.

EYEamNUMBER14769d ago

anyone that thinks marketing alone is gonna make battlefield 3 take down call of duty is being plain silly
its not gonna happen plain and simple

its no different than when blizzard said you could have 1billion dollars and it wouldn't be enough to topple WOW

fact of the matter is COD is the hot item at the moment whether we like it or not and its popularity is actually only going up and that ain't changing

Linkinito4769d ago

I think BF3 will get over 10 million sales, but this won't take down CoD which will go over 20 million again.

MostJadedGamer4769d ago

Marketing is so overrated. What a waste of a $100 million.

tokugawa4769d ago (Edited 4769d ago )

imo ea have just published the best small scale shooter this gen on consoles in crysis 2. top single player and top notch online, crysis has it all....and the graphics are spectacular as well.

call of duty is finished for anyway. i traded black ops 1 month after release. but crysis is even keeping me away from battlefield.

so far, crysis is my game of 2011.

+ Show (4) more repliesLast reply 4769d ago
Peppino74769d ago

If it worked for Kinect, it should really help out Battlefield 3. Problem is just the COD fans who don't want to experience anything else. They're missing out on a GREAT experience.

ATiElite4769d ago (Edited 4769d ago )

I wish the EA big wigs would just STFU! Battlefield is in a league all by itself and has no need to compete with COD on any level. Sure I hope BF3 sales 30 million copies because DICE is such an awesome developer but it won't because BF is a CORE gaming experience.

COD is for casuals, core gamers, tweens, grandma-grandpa, people in comas, Bieber fans, toddlers, Fake gaming girls on TV, Hardcore PC gamers at work trying to act cool for their co-workers, Soccer moms, first time gamers, people who think Modern Warfare 1 was the first FPS, people who think they are gamers because they have COD and Halo (although they have never finished either game), Zombies on break, and etc. It's an easy game that fun basically while BF requires Skill that most gamers don't have.

so therefore BF3 will not outsell the $15 million dollar game with the $400 million advertisement budget (COD). But because of the quality of the Battlefield series the BF2 community is still very large and active....who the hell plays any COD game from 2005?

_Q_4769d ago (Edited 4769d ago )

I like this guy...

I dont see them on the same level either... lol @ Soccer moms playing COD...

COD will seal its own fate. People wont fall for faulty games forever. Especially real gamers.

Raendom4769d ago (Edited 4769d ago )

Edit: Where did he say the marketing budget is 100 Million?! O_O

a_bro4769d ago

its EA... all those Madden/FIFA games helped out

donniebaseball4769d ago

He said there's going to be hundreds of millions in marketing for both Battlefield and CoD, meaning each is going to be around 100M or more.

MrGunny944769d ago

Goooo DICE AND EA! break the chain of CoD kids..

Dart894769d ago (Edited 4769d ago )

Yay BF3 beat that good for nothing cod into the ground xDD.

Edit: Pachter's dumb saying bf3 won't stand cod.

HeavenlySnipes4769d ago (Edited 4769d ago )

splitscreen online, then I expect it to outsell COD 2:1

EDIT: Woah, Wtf? I have two bubbles now????

MidnytRain4769d ago

You must've said something really stupid. Think hard, now...
Lol.

HeavenlySnipes4768d ago

it was when I went to the "PC gaming thriving, console gaming to die out" and I disagreed with the 'analyst' because clearly with all the spending on 360/PS3/Wii games and the amount of subscribers to Live, console gaming isn't going to bite the dust anytime soon.

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200°

Players claim Fortnite ruined Call of Duty by letting in more corporate greed

Do you remember what gaming was like before Fortnite entered the gaming space? One of the biggest arguments was about loot boxes. Now we have conversations about crossovers, battle passes, and community outreach.

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gamesandwich.com
GoodGuy099d ago (Edited 9d ago )

Idk. Loot boxes did disappear and battle passes and in game purchases are all cosmetic. We get free weapons and maps post launch, any gameplay affecting content. I could care less about all the cosmetics.
I absolutely hated the days where weapons were locked behind a less than 1% chance lootbox pull where it'd take 5+ hours to have enough tokens to do a single pull and lazy remastered/remake maps cost you $15 each wave or $50 for the season pass that you didn't know what you'd get and these maps were only available to those that bought it so you get a smaller pool of players match with.

Tacoboto7d ago

The "good ole days" are actually what drove me away from COD and Halo 3/Reach. Halo 4 becoming a COD-like drove me away from that only a week or so after it launched and I beat its campaign.

It sucked way back then, going a month or two without playing online-shooter-of-the-moment, and then needing to buy a $15 map pack to play with the majority of the population or your favorite playlist. The "community" rejecting Spartan Points in MCC killed that game's support, too. No revenue = no support, plain and simple.

Cacabunga7d ago

That headline could easily be something Spencer could have said 😅 I had to check if it was really an opinion piece

KyRo7d ago

As times gone on, the COD battle pass has got ALOT worse so they can push people to buy the more premium battle pass which itself is a huge rip off and nearly half the price of the base game.

The cosmetics can be fine but they've taken it to far to the point of no return. Why make a military themed game then have rabbits, dinosaurs, cats, rats & z list rappers as skins? You wouldn't add a Lamborghini to a fantasy RPG to replace a horse and you would never see Mario have limb dismemberment because they know what they are. COD is having identity crisis but kids and streamer but then all

franwex7d ago (Edited 7d ago )

Call of duty can simply not copy the bad aspects of Fortnite? Or is that too out of this world? Like COD, a realistic shooter-just HAD to have Nicki Minaj running around? Or super heroes?

Inverno7d ago (Edited 7d ago )

Exactly! Trends don't all need to be followed. Plus where Fortnite got somewhat better with it's monetization, Acti got worse. Or at least Fortnite has lended itself more to the wacky stuff, and has put more effort and quality into that stuff.

jjb19817d ago

I prefer the battle passes with free maps than the $50 season pass that divided the community. I definitely feel that Fortnite had some influence on CoD having loot boxes with Blackout being introduced in 2018 with Black Ops 4.

PRIMORDUS7d ago (Edited 7d ago )

Actually Fortnite bullshit ruined Unreal Tournament. Epic are sellouts and I will never have that shitty store on my PC, fuck them and that shit bag Tim Sweeney. At least the community keeps the games alive, I still play UT2004.

StoneTitan7d ago

I mean cant really blame them for supporting the game that made them the most money and the most people player...ever?

Psychonaut857d ago

Call of Duty ruined Call of Duty. They needed no outside assistance.

Ra30307d ago

100% correct! The makers of Call of Duty ran out of ideas long, long ago so they take ideas from other games like Ghost Recon, Fortnite and any other FPS game hat had success hell CoD remasters maps that they've remastered several times already then charge you again for it. Call of Duty is simply a cut, copy and paste and then put the $70 price on it every year. Activision and now Microsoft has been essentially remastering Call of Duty 4: Modern Warfare every year since it was released in 2007 its to the point it's worse than the sports game like the Madden, NBA and others yearly sports franchises.
@Psychonaut85 is spot on "Call of Duty ruined Call of Duty. They needed no outside assistance"!

Show all comments (24)
100°

Massive new COD Black Ops Gulf War leak lifts the lid on loadouts

The Black Ops Gulf War leaks continue with a list of weapon descriptions giving more info on what you can expect from new and returning weapons.

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theloadout.com
80°

Call of Duty Players Disappointed by $80 B.E.A.S.T. Glove Bundle Deal

Recently, players of Modern Warfare 3 and Warzone were met with a new bundle featuring the B.E.A.S.T. Glove, inspired by King Kong's armament in the Godzilla x Kong movie. However, the $80 price tag attached to this themed accessory left many Call of Duty fans feeling underwhelmed.

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xpgained.co.uk
Kaii15d ago

Morons that allow themselves to be milked continuously by this company is the definition of irony.
Spend more $$ and you'll end up In easier lobbies so you win both ways when ya spend that cash

melons15d ago

Controversy in the COD community feels like it happens within an alternate timeline. Activision will take the piss with something, there will be a momentary fuss about it, and then they will forget about it and carry on anyway. Repeat this cycle literally every year for the rest of time.

Gridknac15d ago

They call that a crack head! Thats what this is really about, its an addiction. People who dont smoke cigarettes look and laugh at the addicts that spend $8-$10 a pack, but they cant help themselves, they are addicted. That same analogy applies perfectly to the whole MT industry. Only an addict that was not thinking clearly would spend this kind of money on something so frivolous. A round of multiplayer provides the same high a person gets from scratching a lotto ticket, or putting money on a sports bet. MT in general need to really be regulated because you have a generation of kids becoming adults who grew up only knowing the MT era of gaming. Its normal to them and they will in turn teach their kids the same by just being a gaming parent and getting their kids involved with them in gaming. Thats why no matter how ridiculous the headlines keep getting out of the MT industry, it never seems to fade or go away.

X-2313d ago

I'm so tired of hearing about what they're doing with this game, its never going to change and it's never going to value the consumer over money, furthermore the people who engage so heavily in the microtransactions I guess allegedly are having a blast and can't wait to do it some more this year when the new version of the game drops.