Casual game publishing leaders PopCap have today announced the launch of a new games label, which will release smaller and perhaps “edgier” games than the company’s usual output.
Pop Cap makes good stuff. It makes sense to create another label to reflect an "edgier" style, as they have a very clean and friendly name built up with Pop Cap. You never want to loose that. It's a great family game brand. Can't wait to see what they come up with.
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