Persuasive Games: Casual As In Sex, Not Casual As In Friday

From Gamasutra: In recent years, casual games have become an increasingly popular and important part of the videogame landscape. Proponents argue that casual games both open up new audiences for games and make new styles of games possible, but the genre has largely floundered in copycat titles.

One reason for this is a lack of imagination about what casual might mean. I propose an alternative: casual games that players use and toss aside -- one play stands, serendipitous encounters never to be seen again.

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