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Analyst: Read reviews, not just review scores

EEDAR analyst Jesse Divnich has criticized the investors who pulled stock out of THQ following mixed Homefront reviews, arguing that reviews are no guarantee of sales, and that review scores are the wrong way to judge a title's profit potential. A friggin' baby could've told them that.

"As an industry -- and this is specifically targeted towards analysts and investors -- it is easy to become too reliant on a single metric, which may erroneously drive forecasts and/or investment decisions," he argues. "The reality is that numerous factors exist that can impact the overall sales performance for a title.

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