Zavvi outlines new identity

Logo unveiled as new-look Virgin Megastores thinks of Christmas

Zavvi, the new retailer to emerge following the buyout of Virgin Megastores, has unveiled its new logo – one that it says reflects its "dedication to being a truly multi-channel, independent entertainment retailer".

Managing director Simon Douglas stated: "We wanted something that was clear and simple. Zavvi will be all about making life easy for consumers, giving them a choice on both the High Street and online, so our logo had to reflect that."

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