Zynga: 40-Year-Old Moms Are the New Hardcore Gamers

Manny Anekal, Zynga’s Director of Brand Advertising spoke a little today at SXSW about storytelling through advertising, but emphasized just how big social gaming is.

1 in 5 Americans play lots of Zynga’s games, he says, noting that the company is changing the gaming landscape, and increasing the landscape of the overall gaming experience. In other words, people that didn’t necessarily play many games in the past, are playing them now, thanks to titles like Farmville and Cityville. Zynga’s Cityville, he says, has almost a hundred million users.

[SactoGamer]

I call BS on this one.

[OGharryjoysticks]

40 year old moms will sooner be into hardcore porn than hardcore gaming

[PhoenixDevil]

This partially depends on how you define 'hardcore gaming' I would say something along the lines of gaming being the primary hobby with a lot of interest around the games and the industry which is why I'm on N4G. Most of us on here can debate and argue issues over gaming and have put hundreds of hours into games and will continue to be interested and buy new games

So to me they cannot be the new hardcore gamers as were all still here, social gaming is growing huge but sheer numbers does not make it hardcore, an interesting turn in how the industry has changed through facebook games, hasnt realy affected us 'old' hardcore guys though