Activision recently killed off Guitar Hero and more while doubling down on its major successes - Call of Duty and Blizzard titles. This is somewhat alarming since it certainly narrows the company's portfolio, but one analyst sees the big bet on Call of Duty paying off, to the point where revenue per user may double.
Activision has published a new patent that wants to create NPCs capable of reacting with AI-generated audio and animations in games.
Have people forgotten that the 'A' in 'AI' stands for ARTIFICIAL? As in not real, as in the opposite of realism? AI-Generated content is the opposite of realism.
Microsoft and Activision have announced a AA-focused splinter team, making Tango Gameworks' closure baffling.
Yea let’s shut down a AA studio that just put out a great game and open another AA studio out of nowhere. I swear Microsoft never make any sense.
tax evasion id pressume, maybe same reason sony spun off some form bungie into a new studio?
lol. when I read Jin's comment..I just knew one of the first replies would have the word Sony in them.
yer cos, if you open a new studio, you can put down a £200,000 (or whatever) cost for new offices, computers, hiring people, promotion, etc, against any profit,
if you stay with the same studio, you still have costs, but less so, as stuff is already up-and-running, them accounts teams don't just 'restructure' stuff, for fun, you know.
MS Xbox has made some curious decisions, but this studio has underperformed as a whole. Just because they made an average game with trendy art and they have game writer friends doesn't mean that they are releasing bangers consistently. Ghostwire, The Evil Within, and Hifi-Rush were average or slightly below average games. Evil within 2 was a solid game. So, in the last 10 years, this AA studio only made 1 good game. This is fine if we are talking about AAA companies like R* that make enormous games, but we aren't.
Microsoft constantly talks about creating new studios but most of their titles end up coming from studios they just threw money at 🤷♂️
Remember when they hyped The Initiative as their Naughty Dog? It's been 6 years and we've seen a trailer....
I remember when Killzone was supposed to be the Halo killer. That didn't work out out well either.
Let's not forget that Sony threw a butt load of money @ Bungie and they just laid off some people. And what have they produced since that purchase.
Whataboutisms don’t change anything and only show how out of touch you are. Microsoft’s handling of their studios has been poor. No amount of “but Sony” is going to change that.
What you should be doing is rooting for them to do better. They are where they are partially because many of their fans would rather shill instead of demanding better.
@Reaper22_ You mean Destiny 2 The Final Shape, arguably the best Destiny expansion and one of the highest rated titles of the year? Also. No one is saying that Sony doesn’t miss. But PS’s hit rate is much higher than Xbox’s.
Actually Haze was suppose to be the Halo killer
If you’re going to bring Sony into it and call them at least do it right
Yes... the term "Halo Killer" was very popular in all of the articles on the game when it was being promoted. Everyone claiming that "Sony never said..." and yet today we know and have learned that articles are controlled by those who pay for them to happen.
This was the early days of game marketing change that had Sony trying to not have anyone fill the hole that Sega left in their departure. They discounted MSFT early on and then reacted only when they actually had some traction.
Bottom line is the Xbox part of Microsoft is in a helluva mess. The pivots are snapping ankles.
Obviously the team that remained after so many left didn't meet the needs of MSFT. A new team is not unusual for new projects. Some of the old team moved on internally and we do not know where they all went. The resources elsewhere that were freed up could likely have even been a part what spun up this new studio. Resources move. Just not in Tango Austin anymore.
Nobody left they were let go. Stop trying to sugar coat it. If they didnt meet the needs its Microsofts fault.
This whole thing stinks like it was a flip coin decision made on the golf course with a bunch of beers.
Just like many here were sugar coating not long ago Bungie laying off people and acting like Sonywas in the dark and had nothing to do with it. They are the parent company . They knew.
Incorrect. Prior to the the studio being shut down Shinji Mikami the lead developer left to create his own studio. And some of his team left with him. He wanted to take a completely new direction in his development and didn't want to continue "His reasons for wanting to leave weren't animus, as Mikami said he wanted to create an environment where young talent could prosper through development which included shorter project cycles, for example. Mikami also had a desire to make unique, smaller scale games himself, so wanted to connect these two ideas." He felt after take over by Zenimax that he became closer to a "rank-and-file employee" and had been wanting to leave since then.
After his departure MSFT was not comfortable with the remaining team as it stood and closed it along with other studios during the period of restructure.
Just a myriad of investment in searching for reasons why things happen would have led anyone to the actual answer instead of simply supposing and creating a 'coin flip on the gold course' scenario.
Employees from King and other parts of Activision have formed a new team within the Blizzard umbrella.
HELL YEAH!!!
According to rumors, Playground just formed its third studio and Obsidian is already working on it´s third unannounced upcoming game!
Just bring the games!
Just wait 3-5 years and you’ll get something from those studios (maybe). You’re used to waiting though aren’t you obscure?
"Just wait 3-5 years and you’ll get something from those studios (maybe). You’re used to waiting though aren’t you obscure"
Yeah... well, I don´t think I have much of a choice in the matter but to wait.
Still, I´d prefer to wait for something that certainly is making its way to my console rather than beg and wait even more for something that only exist in my mind.
Wouldn't surprise me given how crazy the money gets with CoD
A good laid out subscription service, probably would work with the COD community.
If Activision will try it, and it works, probably others will consider the possibility too.
They can easily do good if they stop screwing around and start putting in effort again. I got blops and traded it in b/c it sucked... But id give it another chance eventually...
But id get BF3 before another call of duty thats for sure.
call of duty has always sucked ass. Battlefield has always been better, and finally battlefield 3 is starting to get the attention it deserves.
isnt activision opening a studio dedicated to only making dlc map packs? i thought i read something like that, could be wrong. yah but i mean first day buyers of the game and dlc pay 100 now, so double or triple the amount of map packs for sale and thats a fair guarantee of securing close to 200 dollars per game.