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MCV Interview: Paine & Yates

Michael French sits down Nintendo's marketing director and head of sales.

The 3DS arrives just in time.

For retailers and publishers, a new launch and all the associated excitement is much needed. For Nintendo, still riding a six-year wave of DS, it’s an expansion for its most successful platform.

And for consumers, it’s quite the cultural touch-point.

3D has blossomed into something credible over the last 12 months, but, it hasn’t pushed fully into the mass market yet. There are some powerful stats in its favour – 50 per cent of the UK have apparently seen a 3D movie, and Sky is expecting 150,000 subscribers to its 3D channel – but it’s still ripe for a defining moment.

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