Michael French sits down Nintendo's marketing director and head of sales.
The 3DS arrives just in time.
For retailers and publishers, a new launch and all the associated excitement is much needed. For Nintendo, still riding a six-year wave of DS, it’s an expansion for its most successful platform.
And for consumers, it’s quite the cultural touch-point.
3D has blossomed into something credible over the last 12 months, but, it hasn’t pushed fully into the mass market yet. There are some powerful stats in its favour – 50 per cent of the UK have apparently seen a 3D movie, and Sky is expecting 150,000 subscribers to its 3D channel – but it’s still ripe for a defining moment.