Cliff Bleszinski, Epic’s Design Director, told the packed hall at his GDC talk yesterday that only 1-2% of new IPs in this console generation actually sell over a million units.
“Most IPs fail. I think a stat that a friend told me from one of our publishing partners the other day was that only 1-2% of new IPs only sold over a million [units] in this console generation.”
How can developers move with the time then and nurture these new IPs? Simple. Plan for the future and harness the power of the community!