Trion: Rift launch is only the beginning

Anticipated MMO hits retail today.

The release of Rift marks the start of a new era for up and coming MMO publisher Trion Worlds.

Arriving on shelves today (Friday, March 4th), the game is the company’s first release and culminates five years of work on its unique MMO infrastructure.

Promotions kicked off in October, targeting core MMO communities and PC Gamers, through a mixture of online and print advertising.

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