The future of 3D TV and internet-connected TV

3D reaches beyond geekdom...

Panasonic's CTO is not afraid of risk-taking. Along with Jeffery Katzenberg, James Cameron and producer Jon Landau, he was an early believer in the potential of high-tech home 3D, and gives short shrift to naysayers. The technology, he says, is already a success.

"Within North America, the industry shipped some 2 million Full HD 3D enabled televisions after just nine months on the market. This is a significant milestone. It means we have already surpassed what I call the laserdisc threshold. We have already taken 3D from geekdom to an early mass market."

"Compare this to the rollout of HD TV. The industry sold less than half a million HD sets in five years. Consumers who have purchased home Full HD 3D are not just the early and affluent videophiles, but also young gamers and (surprisingly) young families. In our research we know that an equal number of male and females are actively involved in the purchase decision. 3D has to cater to all genders and demographics."

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