Andreas Asimakis writes, "The first email response simply read, ‘’I did not like this.” No explanation. Just a brief, to-the-point phrase tagged with a quaint frownie-face emoticon. The reply had come from a friend of mine, a fellow gamer who recently celebrated the birth of his first child – a beautiful baby girl. You see, on the morning that Dead Island was brought back from the dead, I emailed just about everyone under the sun a link to the title's grisly debut trailer. It wasn't so much so I could promote a game I was knew very little about (even though developer Techland has yet to let me down), I was simply curious about the sort of reactions I would get."