What puts women off is that all too often the first game we're handed sometime in elementary school is some kiddie title in which all you can do is pat the puppy and put on makeup.
There was a bit of buzz recently surrounding an interview that USA Today conducted with Microsoft honcho Steve Ballmer. The article was picked up by video-games blog Kotaku and thereafter lambasted in the comments section with all the usual fury and derogation for which comments sections are known.
In the original article, Ballmer talked about the Kinect and, more specifically, about its role in Microsoft's initiative at attracting a young female audience to console gaming.
It is easy to balk at anecdotal comments from Ballmer like, "My wife used to say, 'No, no, that's the machine the boys use,' and now she says, 'Yeah, I want to go watch movies. Let's go play the dance game.'"
Comments like these send blood pressure soaring among female gamers.