Keep talent, ditch milestones: how 5th Cell ships million-sellers
There may not be a fool-proof method to making a well-reviewed, profitable game, but don't tell that to 5th Cell. At this year's D.I.C.E. summit, Jeremiah Slaczka and Joseph Tringali, two of the developer's founders, gave a stirring speech explaining how the company operates. They also shared some amazing statistics: Scribblenauts was created by 12 people over 13 months, and the franchise has sold over 2.5MM copies. Drawn to Life was likewise created by a dozen employees over only 11 months, and sold 3.5MM units. Those are amazing numbers by any metric.
How did they do it?
