Activision: Game Industry Becoming Blockbuster or Bust

Activision makes time during their earnings call to discuss the difficult state of the games industry in 2011 and more.

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Nitrowolf22811d ago (Edited 2811d ago )

Thats because all what people care about now a day is the COD Franchise.
They canceled True Crime?? I was some what looking forward to that.
Also please sell Crash Bandicoot and Spyro back to Sony/Universal or another third party.

-Alpha2811d ago (Edited 2811d ago )

Whoa, they have Crash??

Also, this title is total Bullshit, and yes they Canceled true crime, but u have to understand why:

It lacks major profitability for them.

They pretty much admitted their policy: Either they have a mega success, or they don't. There is no in between. There is no having an average selling franchise and building it up. There is no game if there is no "Blockbuster"

It's clear that instead of putting work into building a good IP they'd rather put the lowest work in to gain the most profitability. And guess what? That's exactly what they do.

True Crime was the death of any hope. The series was good, and it wasn't milked, but it simply wasn't like COD, so they don't care for it.

I think that they are cowards. They don't want to up their game to compete with Rock Band or GTA, so they rather pull out and put more attention on Call of Duty. They have a one trick pony and there are many who want to ride.

a_bro2811d ago

yes, they have crash and Spyro. they've owned those ips for a while now.

im just waiting till the day Sony buys those games back. some day it will happen in my lifetime..

MintBerryCrunch2811d ago

ever since the PS2 days, Activision havent done anything with them since then

evrfighter2811d ago

Apparently hes never heard of minecraft.

-Alpha2811d ago (Edited 2811d ago )


Nobody is asking them to stop COD in this article. This is about Activision's inability to put faith in a product and screwing fans solely on the basis that the franchise just doesn't mean some obscurely high sales standard.

And they are WRONG. Games can be successful even if they aren't blockbusters. Activision is faithless. If everybody had that mentality you would barely have as many quality games you see today. These guys are filthy rich, they are able to support their devs, but they don't because they expect something easy to come to them rather than having to work for it. Yet they fail to realize this is how Call of Duty became so successful this gen in the first place.

Yes, it's a good business strategy, but it's not as if Activision is on the verge of bankruptcy for supporting such games. They are being lazy. I guarantee if Rock Band didn't exist Guitar Hero would continue today. They have a ridiculously high standard and are canceling games simply for under-performing.

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MintBerryCrunch2811d ago

i fail to understand what Sony's reasoning was for selling such storied cant be just for the money since both IPs sold so well on the PSX

-Alpha2811d ago (Edited 2811d ago )

Unlike Activision they retired those good franchises instead of milking them.

I want another Jak game though.

I don't really know why Sony sold them, but I assume they didn't want them anymore. Besides, Insomniac and ND moved on to Jak and Ratchet, so I guess they didn't really know what to do with them. Mind you, Ratchet is pretty milked too. I don't really have much against milked games to be honest, if it's good quality, it's good quality, but screwing fans by canceling games to focus on riding on the cash cow is terrible.

Nitrowolf22811d ago (Edited 2811d ago )

well Sony never actually owned the IP Universal did, same with Spyro (idk if Universal owned it)
Buying Naughty Dog from Universal didn't get them the right to crash games, just the Studio.

Also i want a new Jak game as well.

bluwulf2811d ago

Thank god for Sony, else we'd be stuck with COD15 over and over.

El_Colombiano2811d ago

The truth behind that is scarey. It would be a new COD, Halo and GH every year....

jessupj2811d ago

I could not agree. I would not be a hardcore gamer if it wasn't for Sony.

SactoGamer2811d ago

Maybe for them it is. Tell that to THQ, Atlus and the rest of the publishers that still give a rats ass about the games they put out.

Megaton2811d ago

Support indie devs, guys.

Stealth20k2811d ago (Edited 2811d ago )

not true.

Development costs are worse but that trend is reversing

Let them make decent games without milking them to death first

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